BEAUTY CAN BE SAFE: Eye makeup for sensitive eyes

The plethora of eye make-up that is now available certainly leaves us very confused. Choosing the BEST make-up to keep our eyes healthy can also be quite challenging. Some make-up is simply not compatible with our eyes and can instead leave our eyes feeling dry, irritated and itchy.

As a guide, we know that certain ingredients may irritate the eyes and should be avoided.

These include:

• Glitter/metallic colours: these get caught in the eyelids
• Fragrance: may trigger allergies, asthma and migraines
• Benzalkonium Chloride (BAK): used as a preservative
• Sodium Lauryl Sulfate/ Sodium Laureth Sulfate: A cleanser and is known to cause skin irritation.
• Phenoxyethanol: found in many cosmetics. Known to damage eyelid glands, irritate the eyes and skin.
• Hydroquinone: skin lightener that has been linked to cancer
• Isopropyl cloprostenate: found in eyelash growth serums, may cause redness, soreness and irritation of the eyelids

Designed to minimise irritation, a line of beauty products has now been introduced that is uniquely focused on eye health.  The products do not contain the above mentioned irritants, are vegan and cruelty free and have been tested by Dermatologist and Ophthalmologist.

The ÈYES ARE THE STORY line of makeup products have been manufactured to optimise success and minimise irritation. Available now in Australia as a mascara, eyeliner, cleanser and serum, call us on 9639 8022 to place an order for your ÈYES ARE THE STORY make-up today!